Sightline — Privacy Policy

Last updated: 16 August 2026

Sightline is a Shopify app that scans your product catalog for image accessibility issues (missing alt text) and lets you fix them in bulk, plus checks color pairs you supply against WCAG contrast guidelines. This policy explains exactly what data the app touches, what it keeps, and for how long.

The short version: Sightline does not read or store any customer data. It reads your product catalog to find images without alt text, and — only when you approve a fix — writes alt text back to those images. What we keep is a dated record of what was found and what was fixed, so you have evidence you acted.

1. Who we are

Sightline is operated by Pond Creek Holdings LLC (Missouri, USA), referred to below as "we" or "us". For questions about this policy or about data we hold, contact support@pondcreekholdings.com.

2. What we access

When you install Sightline you grant it these Shopify API scopes:

ScopeWhy it is needed
read_productsTo read product titles and image alt text, so a scan can find images missing a description.
write_filesTo write alt text back to an image, and only that field — used only when you review and approve a fix. This is the permission Shopify requires for updating an image's description. Sightline never changes a product's title, price, description, or any other field, and never adds or deletes files.

Sightline does not request customer, order, or theme-write scopes. It cannot see your customers, and it cannot edit your theme.

3. What we store, and what we do not

Product and image data is fetched from Shopify at scan time and is not itself stored — we keep the finding (which product, which image, that alt text was missing), not a copy of your catalog.

These are the only records we keep:

RecordContentsWhy
Store connection Your .myshopify.com domain, an encrypted Shopify access token, its refresh token, expiry times, granted scopes, and install/uninstall timestamps. Required to talk to your store's Admin API on your behalf.
Scan history When each scan ran, how many products and images it covered, and how many issues it found. So you can show, if ever asked, that you have been checking regularly.
Findings For each issue: the Shopify product ID, product title, image ID, the type of issue, and — once fixed — the alt text that was written and when. The dated proof-of-action Sightline exists to provide: what was wrong, and what was done about it.

We do not store: customer names, emails, addresses, orders, payment information, or your theme's code or colors. Contrast checks you run are computed from the color values you type in and are not saved.

4. What Sightline does not claim

Sightline does not certify or guarantee that your store meets any accessibility law or standard. It reports the specific issues it can detect (missing image alt text, and contrast ratios for colors you supply), fixes the one thing it genuinely can (alt text, with your approval), and reports what it cannot fix (most contrast and keyboard issues live in your theme, which this app does not modify). Nothing in the app or this policy is legal advice.

5. Security

6. Sub-processors

ProviderRoleLocation
Shopify Inc.Source of all product data; handles billing for the app subscriptionCanada / global
Render Services, Inc.Application hosting and database storageUnited States

We do not sell data, share it with advertisers, or use it to train machine-learning models.

7. International transfers

Our servers are located in the United States. Because we do not store customer personal data, no customer personal data is transferred or held by us.

8. Retention and deletion

9. GDPR requests about your customers

Shopify forwards customer data-access and erasure requests to every installed app. Sightline holds no customer personal data at all, so a customers/data_request returns nothing and a customers/redact has nothing to erase.

10. Your rights

If you are in the EEA or UK, the GDPR gives you the right to access, correct, export, or erase the data described in section 3. Email support@pondcreekholdings.com and we will respond within 30 days.

11. Children

Sightline is a business tool sold to merchants. It is not directed at anyone under 16 and we do not knowingly collect data from them.

12. Changes to this policy

If we change what we collect or how we use it, we will update this page and change the date at the top.